Singaporeans keen to invest in travel despite high living costs
Singaporean Gen Z’s travel to mentally recharge and alleviate stress.
Survey results showed that 89% of Singaporeans are committed to investing in travel despite high living costs, according to a survey by global travel marketplace Skyscanner.
Notably, 23% of those surveyed are enthusiastic travellers who are willing to pursue their travel plans irrespective of their financial circumstances.
Approximately 80% of Singaporeans make the most of long public holiday weekends by planning quick getaways.
Over the past two years, the majority (50%) have utilised one to three long public holiday weekends for their travels.
In addition to these short trips, Singaporeans are keen on escaping the local weather, with 65% travelling up to five times a year to avoid the heat and monsoon seasons.
Popular destinations for these getaways in 2023 include Bangkok, Bali, and Kuala Lumpur.
Singaporeans have several key motivations for booking travel, including the holiday season, special occasions (40%), and destination-specific events (33%).
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However, above all else, securing a good deal remains the primary factor driving Singaporeans to book a trip, with 62% emphasising its importance.
Interestingly, over half of the surveyed Singaporeans indicated that they would wait no longer than one week before taking advantage of a favourable travel deal.
For Gen Z individuals (18-24-year-olds), enhancing social media with unique travel photos was the least commonly mentioned advantage of travel for this age group (29%).
Singaporean Gen Z’s primary motive, similar to other age groups, is to mentally recharge and alleviate stress (76%).
Nonetheless, in comparison to other age groups, Gen Z still places a relatively higher emphasis on travel's impact on their social media presence, with 12-22% acknowledging this benefit.
Skyscanner's Travel in Focus 2023 report is based on extensive research conducted in collaboration with OnePoll. The report analyses survey data gathered from 3,000 travellers in Singapore, India, and South Korea.
