National Australia Bank unveils wealth brand in Asia

See what's in store for Asian investors.

In a release, National Australia Bank (NAB) today announced that it will be bringing the best in wealth management standards in Australia to wealthy individuals in Asia under its NAB Private Wealth brand. 

NAB is a leading integrated wealth manager in Australia in terms of market share and was recognized as the Best Private Bank in Australia in the 2012 Asian Private Banker Awards for Distinction.

According to Dean Cleland, General Manager, NAB Private Wealth, Asia, the introduction of this NAB Private Wealth brand in Asia is aimed at aligning the Bank’s brand image, client servicing model, wealth management expertise and thought leadership to deliver a consistent client experience across Australia and Asia.

“NAB Private Wealth is a key component of the NAB Group’s strategy in Asia. Flows of capital and people between Asia and Australia/New Zealand have continued unabated over the past few decades.

As personal wealth grows significantly in this region, high net worth clients here are looking for a strong partner with a client-centric approach, stability, and a proven track record. Our experience in servicing Asian families and investors in both Asia and Australia has given us deep insights into their wealth needs and concerns,” Mr. Cleland said.

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