RETAIL INVESTMENT | Cesar Tordesillas, Malaysia

PruBSN expects increase in Takaful market share with KFH partnership

Following a collaboration forged with Kuwait Finance House (Malaysia) Bhd, PruBSN expects its takaful market share to increase significantly


"We are very optimistic that this partnership will further strengthen our already strong franchise and enhance the experience of KFH Malaysia's customers," said Chief Executive Officer Azim Mithani.

As of third quarter 2011, the company commanded 27 per cent share of the takaful industry with RM158.9 million in annual contribution equivalent.

Azim said PruBSN would provide the whole range of its products and services to KFH Malaysia customers with the first phase focusing on credit-related plans.

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