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STRUCTURED PRODUCTS | Cesar Tordesillas, Malaysia
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Syarikat eyes top position in Malaysia's takaful market

Syarikat Takaful Malaysia Bhd is eyeing to be the leader in the takaful market over the next three to five years through an aggressive rebranding campaign.

 

Presently, it ranks second out of 11 takaful operators in the country.

Group Managing Director Datuk Hassan Kamil said the campaign would include opening of new service centres and recruiting additional agents. He said the company would invest around RM3 million to open six new Takaful myCare Centres by year-end in addition to its present 14 branches.

"We have identified Sungai Petani and Kulim in Kedah, to set up our service centre and currently we are looking at the Southern region, Kelantan and Terengganu to set up the rest," he told reporters after launching the "Takaful myGenLife" and "We Should Talk Campaign".

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