William Lisle is new Aviva Asia Regional Director

Aviva plc, the international savings, investments and insurance group, announced the appointment of William Lisle as Regional Director of its senior management team in Asia.

Lisle will report directly to Simon Machell and will be part of Aviva’s Asia Pacific regional office as he will be responsible for overseeing and driving business performance in Korea, Malaysia, Sri Lanka and the UAE.

The newly appointed Regional Director has over 20 years of experience working with leading foreign and domestic life insurers in the capacities of sales, agency development, product distribution and bancassurance strategies. Lisle is well-acquainted with the region and with business practices across Asia, having held senior management roles at AIG Inc. in Singapore, ICICI Prudential in India, PCA Life Assurance in Korea and Prudential in Hong Kong and Malaysia. He was recently the Chief Executive Officer of Prudential plc in Malaysia.

Simon Machell, Chief Executive Officer of Aviva Asia Ltd., said, "We are very fortunate to have someone of Bill’s pedigree working with us. He joins us at a very exciting time and will be well-placed to further develop our operational and strategic objectives for this region. We have a very clear focus on what we aim to accomplish within these businesses and we are confident that with Bill’s experience we’ll be able to forge ahead and continue our strong growth story for Asia Pacific."

Aviva's principal business activities are long-term savings, general insurance and fund management, with worldwide total sales of £49.2 billion at 31 December 2007 and funds under management of £359 billion at 30 June 2008. In Asia Pacific, Aviva operates in Singapore, Hong Kong, China, Korea, India, Sri Lanka, Malaysia, Taiwan, Australia and the Middle East.

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