SWIFT appoints Edward James Haddad as director in Asia-Pac

In a release, SWIFT, the financial messaging provider for more than 10,000 banking organisations, securities institutions and corporate customers in 212 countries and territories, today announced the appointment of Edward James Haddad (Eddie Haddad) as Director, Asia Pacific.

Alain Raes, Chief Executive, Asia Pacific and EMEA, says: “Eddie Haddad is an experienced executive with wide ranging experience in Asia Pacific across multiple disciplines, which includes sales, business development, finance and operations and covers IT, Financial Services and Media.

He has a strong track record of delivering results, managing regional teams, developing innovative sales channels and working with partners to deliver multimillion dollar enterprise solutions to clients across Asia Pacific. I am convinced that Eddie is going to be a terrific addition to our team not just in Asia Pacific but across SWIFT.”

Mr Haddad says: “Because SWIFT has such a deep and proven presence at the core of the financial industry, the opportunity to further grow the value that SWIFT delivers to financial market infrastructures, banks, securities players and corporates across the region is not in doubt. I am looking forward to joining the SWIFT team in Asia Pacific, engaging with our customer base and partnering with them.”

He takes over from Patrick de Courcy, Deputy Chief Executive Asia Pacific, who has been acting head for the relationship management team in addition to his other duties. “Eddie’s solid knowledge of the region and the industry will allow us to reinforce the relationship and intimacy we have with our customers, and ensure we can best deliver to their needs and expectations,” says Mr de Courcy.